With social media becoming one of the main forms of marketing for many organizations, effective community outreach strategies are incredibly important. A good outreach strategy will be incredibly effective in lead and demand generation and will complement a good content marketing base.
They will help you , while also helping to create real relationships. As well, they’ll take the great content you’re creating – like high quality blog posts – and help them find both and voice and the right target audience.
In this blog post, we break down four steps to creating basic but effective community outreach strategies for your community:
Create a Team
Depending on the size of your organization and its presence on social media platforms, you may need more than one person to have outreach tasks as part of their regular work task list. Select members of your team who have a great awareness of how social media works. However, simply having experience using social media platforms for personal use doesn’t mean they’ll necessarily be cut out for the marketing, analytical and other aspects required.
An effectively outreach team will also have a keen sense of experiential outreach, as community events, courses and workshops are a great way to build your relationship with outside groups and the residents around you. A key part of outreach will be tying these real world actions to your online efforts, in order to build an effective overall approach. Adjust the team as you move forward, seeing what works and what doesn’t.
Set a Voice
A voice, in this context, refers to the general tone, mood and specific use of branded terms and phrases. This can depend greatly on your target demographic, as well as your brand. Some descriptions of a voice can be things like jovial, upbeat, positive, professional or even sarcastic. Picking the right one will help carry your message in an effective manner. Still having trouble? Here’s a great guide on from Buffer.
Make a List
Once you’ve determined your team and how they will execute, you have to make a list of influencers, potential partners, and community members to target. This part is incredibly important. Look up people that come to mind; whether they may be a complimentary business or the local guru in your industry, add them to the list. that many people use but you may want to start a spreadsheet that lists everyone and their respective social media platforms. This will allow you to sort by each platform, in order to see which ones are most popular. It will help guide your attention and focus, as you build relationships with community personalities and potential brand ambassadors.
Be Timely and Consistent
Effective community outreach strategies will have a mix of both great timing and consistency. Great timing is dependent on a few things. First, you want the content of your outreach to be timely with current events. Second, any responses should be done fairly quickly, especially if they’re responses to comments about your products and services. Lastly, you need to figure out when the individuals on your lists are active on social media. To help in getting your team started, here’s a great analysis of the . You do have to remember though that these guidelines are a general rule of thumb and you’ll want to see what works for your community.
Did you know that social media posts with images have much higher rates of engagement? Check out our past blog post on , to learn more about how to capitalize on the visual side of social media. Want to engage more with your community? Take advantage of PerfectMind’s social media integration, with a first-in-class recreation management platform that integrates seamlessly with your social media platforms, while community members have easy access to sharing your organization’s campaigns on their networks.
How do you engage with your community? What have been effective community outreach strategies you’ve used successfully? Let us know on , and follow us on and , to stay up to date with all of your news.