With 2017 in full swing, there are many new programs that parks and recreation organizations can add to their programming. Most organizations need to be mindful of seasonal changes, to make sure their services won’t be affected. Some sports and activities are also more popular during certain times of year.
Fitness trends shouldn’t become the be- all and end-all for your organization but they do provide some guidance for activities that are growing in popularity.
Once you’ve got your new programming in place, you’ll have to find effective ways to get the word out, in order to grow your membership numbers. Here are some ideas to help inspire you to create new programming for your parks and organization.
Depending on where you live, environmental concerns can dictate the timing of certain outdoor sports. Some activities are also a lot more popular during certain seasons, making the timing very important, as you don’t want to lose time sensitive or seasonal opportunities. We recommend first organizing the , so that you can fill in the needed spots with classes that aren’t dependent on the time of the year. Make sure you provide a good variety of programming, to fit .
A new year brings with it new fitness trends. Some of this year’s fitness trends include weight training for women, modern fitness classes, mindful workouts and professional accreditation and certification for fitness trainers. Body weight training was huge in 2016 and people will still be focusing on it but there is also a new movement to encourage more women to start hitting the weights; the is finally fading out.
Modern fitness classes such as , , , spin classes, and body weight circuit training are doing really well and capitalizing on these trends should help bring in new members. Mindfulness has been big for a while now but people now are bringing mindfulness principles into the workout, going into their circuits with a .
Get the Word Out
Once you have all of your , you’ll have to share it across your social media networks, email lists, newsletters and marketing avenues. Make sure to highlight all the fresh new classes and workshops you’ll be hosting, as your following already knows all about your traditional programs and classes. Getting the involved is a great way to grow engagement, especially in the long-term.
There are many ways you can go about it but we suggest holding a couple contests, to help raise awareness around all of your new programs. For more information on how your team can run a successful social media contest, check out this from Hootsuite.