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New Year, New Programming: Ways to Introduce Different Activities

With 2017 in full swing, there are many new programs that parks and recreation organizations can add to their programming. Most organizations need to be mindful of seasonal changes, to make sure their services won’t be affected. Some sports and activities are also more popular during certain times of year.

Fitness trends shouldn’t become the be- all and end-all for your organization but they do provide some guidance for activities that are growing in popularity.


Once you’ve got your new programming in place, you’ll have to find effective ways to get the word out, in order to grow your membership numbers. Here are some ideas to help inspire you to create new programming for your parks and recreation organization.



Seasonal Changes


Depending on where you live, environmental concerns can dictate the timing of certain outdoor sports. Some activities are also a lot more popular during certain seasons, making the timing very important, as you don’t want to lose time sensitive or seasonal opportunities. We recommend first organizing the season-sensitive programming, so that you can fill in the needed spots with classes that aren’t dependent on the time of the year. Make sure you provide a good variety of programming, to fit all of your community’s needs.



Fitness Trends


A new year brings with it new fitness trends. Some of this year’s fitness trends include weight training for women, modern fitness classes, mindful workouts and professional accreditation and certification for fitness trainers. Body weight training was huge in 2016 and people will still be focusing on it but there is also a new movement to encourage more women to start hitting the weights; the myth about women getting masculine bodies by lifting weights is finally fading out.


Modern fitness classes such as Barre, TRX, yoga, spin classes, and body weight circuit training are doing really well and capitalizing on these trends should help bring in new members. Mindfulness has been big for a while now but people now are bringing mindfulness principles into the workout, going into their circuits with a meditative approach.



Get the Word Out


Once you have all of your great new programming, you’ll have to share it across your social media networks, email lists, newsletters and marketing avenues. Make sure to highlight all the fresh new classes and workshops you’ll be hosting, as your following already knows all about your traditional programs and classes. Getting the millennials in your community involved is a great way to grow engagement, especially in the long-term.


There are many ways you can go about it but we suggest holding a couple social media contests, to help raise awareness around all of your new programs. For more information on how your team can run a successful social media contest, check out this article from Hootsuite.


What are you most excited to see or implement at your parks and recreation organization in 2017? Let us know on Facebook and follow us on Twitter and Google+, to stay up to date with all of your PerfectMind news.



Established in 2000, PerfectMind is an industry-leading cloud-based member management software provider. Its robust Platform as a Service (PaaS) offering helps companies and organizations of all sizes manage their operations, marketing and finance functions, simply, efficiently and effectively. The company has more than 5,000 customers in 21 countries in North America, Australia and Europe in verticals such as health and wellness, education and the service industry.

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