Motivation guides our behavior. Gym owners know this, as they see membership rates fluctuate, partly due to changes in their clients’ motivation levels. One classic example of this is session and sign-up numbers during first week of January numbers, versus the last week of February.
Finding general information on a business is now easier than ever. A quick search on Google will pull up the most pertinent information, from address and hours of operation, to contact number, reviews, and more. People looking for a restaurant to eat at, a museum to visit, or a yoga studio to join can do comparison-shopping, with a few simple taps on a mobile device.