PerfectMind Blog

Pilates has taken North America by storm. While the workout was previously used to alleviate lower back pain and known to be costlier, it is now one of the most popular forms of exercise. In comparison to yoga — the studios in which Pilates is often taught — Pilates is still a considerably new form of exercise, with its origins tracing back to World War I. Its many benefits, however, have cemented Pilates as a terrific addition to any workout plan.

Along with the prominence of social media, a new branch of marketing has seen an enormous increase in popularity. Influencer marketing is a unique way to increase brand awareness, grow your followers, and drive more people into your yoga studio. Influencers are individuals who have a large and engaged following on any given social media platform. In particular, Facebook and Instagram are often the platform of choice for influencers. By working together, both your business and the influencer can mutually benefit.

While you may not be ready to complete a full marathon this year, training for and completing your first half-marathon is an exciting accomplishment that you can feel proud of. Whether you already run three to four times per week or you’ve been more akin to your couch, a disciplined training schedule will push you as you build towards running 13 miles (or 21.1 kilometers). Setting your goals early on to get active, achieve better run times, and build your endurance leading up to the race.

As 1,800 park and recreation professionals gathered for the California Park & Recreation Society (CPRS) Conference, the Long Beach Convention Center was transformed into a hub for discovery, innovation, personal growth, and connectivity.