PerfectMind Blog

The perfect resources for growing your member-based business.

Moira van den Akker

Moira is the Marketing Specialist for PerfectMind. Since joining the team, she has lead many initiatives for the company, such as marketing automation, branding and content marketing. Moira has an International Business, Marketing and Communications degree from Simon Fraser University and also studied at Maastricht University in Holland. She loves staying active, is a yoga instructor and plays soccer as a hobby. Her passion for people and travel inspires her to explore the world to learn more about different cultures and history.
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Recent Posts

Look Behind the Scenes on Your Smart Dashboard

Besides giving you a comprehensive snapshot of your marketing and performance, click any statistic to look behind the scenes and discover more about the numbers on your PerfectMIND Smart Dashboard. You can also compare your marketing and financial performance between weeks, months, quarters, or years.

Cutting Overhead Costs for Small Business

The basic way to calculate profits is to subtract your revenue from your costs. By reducing your costs, you increase your company’s profits. There are many costs to reduce but the ones that usually affect companies most are their overhead costs. Overhead costs are your costs of operating the business. With businesses in a growth phase, it can be easy to get carried away with high overhead costs. This is why many businesses that expand too much, too soon end up shutting their doors forever.

Turning Your Community into Volunteers

We’ve discussed the importance of building community, many times. Customers can come and go but, if you build community, they are there for more than your products and services: they are there for you. By consistently building community at your organization, it’ll become even easier to attract volunteers for your organization.

[Webinar] Google: Maximizing What the World's Largest Search Engine Offers for Free

This one hour webinar will focus on how to utilize Google to enhance free marketing efforts for the park and recreation professional.

Attendees will learn basic and enhanced strategies of how to be the

Engaging Small Business as an Enterprise

As an enterprise, it’s important to hold active connections with the small business community. Not only are many of your goals complimentary with huge potentials for collaborations, it usually helps the enterprise’s reputation to be supported by small business. Consumers are a lot more likely to trust you if you have the local, green-friendly, progressive businesses on your side.

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