We’ve discussed the importance of building community, many times. Customers can come and go but, if you build community, they are there for more than your products and services: they are there for you. By consistently building community at your organization, it’ll become even easier to attract volunteers for your organization.
Here are our top ways to turn your community into volunteers:
1. Provide Value
This is the single most important aspect to attracting volunteers. With so many organizations and charities they could volunteer at, what will make them volunteer for your organization? They must get value. Whether that’s enriching their lives through the experience of the volunteer work or by building up your organization to the point where volunteers will want to add you to their resume, build value for prospective volunteers and they will come.
2. Increase Your Organization's Social Consciousness
There are many reasons volunteers will help out, but the biggest might be for social good. Ensure your organization is doing all it can to create and promote positive change, not only for your employees’ happiness and social wellbeing but also to attract future employees and volunteers. Think of it as a long-term investment in your organization and your community.
3. Keep It Fun
Since your volunteers aren’t getting paid for their time, you have to be even more conscious that they are having a good time when they are there. Keep the environment fun and light-hearted, while encouraging your regular staff to do the same. Don’t forget to give back to your volunteers once in a while. Have a night where you take care of the food and entertainment to thank them for all of their hard work.
4. Put Yourself in Their Shoes
If you were someone engaged with your organization, what would make you want to go the extra mile and spend your time volunteering? If that answer isn’t clear, you should spend some time thinking about it. Once you have a list of things that would get you to volunteer, think about how you can provide that at your organization for prospective volunteers.
What were some of the biggest reasons volunteers have come to help your organization in the past? Let us know your experience on our Facebook page, Twitter and Google+. Don’t forget to follow us, to stay up to date with all of your PerfectMIND news.