PerfectMind Blog

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Email Marketing

Email marketing is a powerful tool any school or studio can utilize to communicate with your students. Communication is a key ingredient in your organization's success: You want to be on the forefront of your students' minds. Good content and timely notifications will ensure that your students are well informed, so you don't lose any opportunities. Here are some of our tips to get you started:

Get creative

There are many different things you could send your students. However, it's important to keep in mind that not everyone will want their inbox flooded with emails. Separate opt-in lists for different topics can be a great idea. You can send out newsletters to everyone involving school news but have separate lists for things like nutrition tips, training ideas, special events and more. Building community is vital for student engagement and this is a great way to communicate and coordinate different events your business can host. Getting creative with email topics is a great way to make sure you maximize all opportunities.

Photo caption: "While the days of mailouts may be gone, your email marketing can make a huge difference. Photo by Esparta Palma

It's All About Timing (and Frequency)

Timing is important because you want them to open it when they see it. Try to discern the general trend of when people wake up in the morning. You could make a list specific to students who always attend the early 7 am yoga clas, or the night owls who come in for the 9 pm time slot. Staying outside of the 9-5 is typically a good idea but, once again, it depends on your clientele. In terms of frequency, you want to keep open rates high by keeping the frequency low. A monthly summary would be good for most students and students who opt-in to the additional content lists should only see up to one email per week. Not abusing the lists is key. Spam will turn your students off and they will either stop opening your emails, or unsubscribe.

Utilize Our Email Marketing Feature

Our email marketing feature is quite extensive. We want you to be able to do all of your email marketing, without having to purchase additional products.


PerfectMIND allows you to create targeted email campaigns, with the help of forms and custom mailing lists. On top of that, you can set up automated emails to send to leads, prospects, and clients. Don't have any design skills? Our attractive HTML designs keep your emailouts fresh and exciting for your students. If you're somebody who's always on the go, you can pre-schedule the delivery of emails so you can send it out at precise times.


What's your current email marketing strategy? Share with us!

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Moira van den Akker
Moira van den Akker

Moira is the Marketing Specialist for PerfectMind. Since joining the team, she has lead many initiatives for the company, such as marketing automation, branding and content marketing. Moira has an International Business, Marketing and Communications degree from Simon Fraser University and also studied at Maastricht University in Holland. She loves staying active, is a yoga instructor and plays soccer as a hobby. Her passion for people and travel inspires her to explore the world to learn more about different cultures and history.

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