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Growing your Dance Studio on a Budget

Traditional forms of advertising can be fairly cost prohibitive and independent dance studios may not be able to afford it.Thankfully, the efficacy of traditional forms of marketing is going down and digital marketing offers many opportunities for new businesses. There are many dance studio advertising ideas that offer good value and many of your best options are actually free.  


Here are some of the best dance studio advertising ideas, to make a limited budget go a long way. 


Social, Social, Social 


When looking for dance studio advertising ideas that won’t break the bank, social media just might be the best option. You can do so much on social media, especially with a dance studio. The key social media networks you’ll want to utilize will be dependent on your location and the demographic of your students. 


Facebook, Twitter, Instagram and YouTube are usually the main ones to focus on, but do some research to see what your target customer spends their time on. With dance being a very visual art, it gives you lots of chances for fun posts and videos. Remember to also think about newer apps like Snapchat, as they are highly active with younger audiences. 


A YouTube channel is essential. Matt Steffanina is one of our best examples of a dancer utilizing social media networks to showcase his work. Once you do get a budget as you grow, think about hiring a social media manager. As they specialize in social media, their expertise can help you grow your visibility very quickly. 




Collaborations are huge in dance for a few reasons. Many choreographers have large followings on social media and them posting a video of teaching students at your studio can potentially reach millions of people. Additionally, having a different instructor come in gives your students a wider range of dance to learn. This can help your dancers become well-rounded and diversify their knowledge.  


The dancers you collaborate with can also teach you and help you improve your instructors’ skills and lessons. Collaborations aren’t one way either; encourage your dancers and instructors to visit other studios and collaborate with them too. This is a dance studio advertising idea focused on community. 




Although we mentioned videos earlier in the article, we’ll bring it up again because of its importance. Instagram is a great place to post short, concise videos of the best 15 seconds of a routine but YouTube is going to be where the focus is. Many dance studios have hundreds of thousands views on their videos, which is great for visibility and your online presence. Dance tutorials are great, as are exhibitions.  


To get started, source a camera that can film at 720p (at the very least) and set up the tripod at the front of the class. The best part to post is the end of every class when different groups perform the routine of the class. If you have anyone at your school with film or even photography skills, get them to assist you! Out of all of the dance studio advertising ideas, this one may be the best way to attract students, by showing them what you can do and what your classes can offer. Want more tips? Here are five of them from Forbes. 


Check these YouTube channels out for some inspiration: Brian Friedman, 1MILLION Dance Studio, Matt Steffanina 


What have been the most effective yet inexpensive marketing tactics you’ve used? Let us know what works and what doesn’t on Facebook, and follow us on Twitter and Google+, to stay up to date with all of your PerfectMind news. 

Sophia Munoz
Sophia Munoz

Sophia is the Marketing and Events Coordinator at PerfectMind. She coordinates webinars, campaigns and events, which help empower membership-based organizations to connect with their members.

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