Membership satisfaction surveys offer highly meaningful information that your parks and recreation organization can use to improve many areas, from staffing to program offerings and more. It’s an invaluable form of research that reveals your members’ sentiments, reflecting on how well or how poorly your organization is doing. Satisfaction surveys can also help foster a sense of understanding between your organization and your members, potentially strengthening member loyalty.
When creating or evaluating your surveys, here are some ways to make sure you’re getting the most value.
If you ask the right questions, your members’ responses will help you pinpoint and address specific concerns within your parks and rec organization. Design your survey to identify how well your organization currently meets the needs of your members, and whether they are satisfied. By allowing for anonymity, your members can answer openly and honestly to truly help you target issues.
Before surveying your members, it’s sometimes helpful to test a short questionnaire with regular visitors and drop-in guests who use your services less frequently. Their initial feedback will help you form more in-depth survey questions for your members. Remember to involve managers from your organization in the process, so that your survey questions and responses can also serve a purpose in reporting and development plans.
Create an Opportunity for Listening and Understanding
Satisfaction surveys create a new channel for communication, allowing community members to share their views and opinions about your parks and facilities. By providing an opportunity (which perhaps otherwise didn’t exist) to voice their concerns to you directly, you may be able to avoid publicly voiced dissatisfaction via online reviews, social media, and other sources. While it could be difficult for a long-time member to voice those concerns during a class, a satisfaction survey provides the ideal platform to express any positive or negative feedback.
Furthermore, sharing the results of your surveys with employees and staff will help everyone feel like an important team member, especially for departments that are work behind-the-scenes. For staff who don’t interact directly with the public, surveys often serve as opportunities to see how their work has also influenced member satisfaction.
Learn from Survey Results and Adjust Accordingly
Results gathered from your member surveys give your organization insight into its strengths and weaknesses. Since parks and recreation services are for the public, the voice of your community is extremely important. Take this opportunity to shake up your organization and address the weaknesses that your members have underlined. Your findings will also inform areas for prioritization as your organization moves forward.
Increase Member Retention and Loyalty
After executing the improvements suggested by your community members, your organization may see higher average utilization. Demonstrating that you’ve noted and applied your community’s constructive criticism is vital to retaining loyal members.
Parks and recreation satisfaction surveys are an effective tool for improving your organization’s programming, attracting and retaining members, and more. Asking the right questions will reveal deeper insights than day-to-day interactions with your members would. To make the most out of this information, be sure to follow up with another survey in a few months’ time to determine whether members have become more satisfied with the improvements, and what could enrich their experience even more.
To further improve your organization, take advantage of PerfectMind’s parks and recreation management software. The powerful, user-friendly system enables your organization to manage activities, facilities, memberships, and more all in one place. Learn about the platform here.
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