Seasonal marketing campaigns are terrific opportunities to make your martial arts school heard and seen. They can be some of the most commercially important times of the year in terms of financial success. With that said, it isn’t as simple as just sharing a deal around the holidays; planning a successful seasonal campaign takes a lot of organization and time. When done well, they can be tremendously effective.
Nowadays, a website is where most of your business’ first impressions are made upon prospective students or customers. Instead of visiting the storefront itself, many will search your business online and see what types of services are available, your pricing, and a number of other tidbits of information they may find valuable about your business. This is why having an effective website is so important and a good one can really go a long way.
According to statistics provided by the U.S. government, between 1 in 4 and 1 in 3 students say that they have been bullied at school, especially in middle schools. The most common types of bullying are verbal and social, with those who are perceived as “different” more at risk. Thankfully, there has been a growing awareness surrounding this serious problem. A number of programs have been introduced to empower the youth, including a number that utilize the teachings of martial arts.
Though such marketing tactics as social media campaigns, producing tournaments, and using other traditional methods may help create opportunities for growth, it’s always important to keep things fresh. One prospect for martial arts school promotions, for some, can be offering discounted prices for memberships or drop-in classes. However, this isn’t necessarily a method that’s fit for every dojo.
Video content has quickly become one of the most efficient ways to market one’s business. While traditional methods like written content and well-crafted image assets are still useful, video allows for compelling and unique content that your target demographic is more likely to engage with. Creating good video content can be daunting for some but it doesn’t have to be all that complicated.