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[Webinar] Google: Maximizing What the World's Largest Search Engine Offers for Free

This one hour webinar will focus on how to utilize Google to enhance free marketing efforts for the park and recreation professional.

Attendees will learn basic and enhanced strategies of how to be the first ranked search every time a customer is looking for their program, facility or service. Through these basic SEO (Search Engine Optimization) attendees can then include their staff to ensure their page rankings are first. Attendees will also learn how to create a Google business, and at least five other helpful platforms Google offers completely for free.

Frank Carson, Recreation Services Manager for the City of El Cajon Recreation Department, will host this educational session. Frank has worked in park and recreation for over 25 years and 20+ of those years in a supervisory capacity. He has been presenting of free marketing strategies on a local, regional state and national level since 2007. As a former Regent for the National Recreation & Park Association Reitz Marketing & Revenue Sources Management School, he was the first person nationally to present on strategies of how to use social media for government agencies with his “Viral Marketing” presentation.


 Watch the Webinar 


Moira van den Akker
Moira van den Akker

Moira is the Marketing Specialist for PerfectMind. Since joining the team, she has lead many initiatives for the company, such as marketing automation, branding and content marketing. Moira has an International Business, Marketing and Communications degree from Simon Fraser University and also studied at Maastricht University in Holland. She loves staying active, is a yoga instructor and plays soccer as a hobby. Her passion for people and travel inspires her to explore the world to learn more about different cultures and history.

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