Nowadays, a website is where most of your business’ first impressions are made upon prospective students or customers. Instead of visiting the storefront itself, many will search your business online and see what types of services are available, your pricing, and a number of other tidbits of information they may find valuable about your business. This is why having an effective website is so important and a good one can really go a long way.
Here’s what your martial arts website needs to beat the competition.
This, of course, is one of the most important thing to have on your website: a comprehensive list of information that you can provide to prospective students. Such information may include your services, hours of operation, prices, contact information, and more. You want to make it easy for them to be able to reach you and understand immediately what you can do for them, so as to increase the chances of attracting new members. Always remember that a well-designed and presented schedule or calendar will go a long way with prospective students.
They say, “A picture is worth a thousand words” and giving prospective students a good sense of what your dojo is like can be the detail that convinces them to join. Well-composed photographs can give your dojo a professional feel, providing you with that edge you need over your competition. Video assets can also be really useful, giving prospective students tips and insight on martial arts, giving them more reason to explore the topic at your dojo.
Social media is a great way to connect with your client base but being active on social media platforms also allows people to help spread the word about your dojo and its services. As well, a number of companies use third-party plug-ins to incorporate their social media feeds directly into their website so that those scrolling through the website can see what the companies have been up to. It’s a great way to keep new members and prospective ones up to date.
Online Booking and Scheduling
Make it easier for your students and give them the ability to book online and schedule classes. They should be able to pay, register for drop-in classes, and reserve private classes at their own convenience using any device. Built-in RSVP and automated reminders will help you, your students, and your instructors stay organized.
A great way to ensure that your dojo’s website can beat out the competition is by taking advantage what martial arts management software can offer. PerfectMind’s intuitive cloud-based solution features an online booking and scheduling function, integrated marketing and built-in reporting, and much more. Learn more about the management software here and how you can build a best-in-class martial arts website here.