Why Your Martial Arts School Needs a Student Portal

Why Your Martial Arts School Needs a Student Portal

Digital interactions are becoming the new normal when it comes to brand-consumer communication. Increasing these digital interactions may just seem like following a trend, but in reality, a student portal is a valuable means for interactions that provide enhanced customer support and contributes to customer loyalty.

The martial arts industry is no exception. Following up on clients’ demands is becoming more and more vital, considering the constantly rising expectations of these clients. Just like how a warrior learns how to defend himself using martial arts, an entrepreneur must develop a martial arts school portal to defend his business from losing customers.

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What Is a Customer Portal?

So, what is this defensive mechanism which helps you retain clients? It’s a software interface, which allows customers to access and track all their interactions with a brand. Moreover, it serves as a source of information about a martial arts gym. In other words, it’s a convenient and easy way to find the necessary information about anything. 

The customer portal is a vital part of a martial arts school plan in the 21st century. Lacking it is like being unable to concentrate as a martial arts warrior. The advanced software takes care of plenty of tedious, boring responsibilities, allowing employees to focus on more meaningful ones.

A customer portal is multi-functional. Below is what your student can do:

  1. Track their communication, including their history
  2. Have access to documents, policies, terms and conditions
  3. Learn about membership programs whenever it’s convenient
  4. Resolve issues with the help of FAQ or customer support
  5. Manage purchases
  6. Interact with other clients

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The Benefits Martial Arts Schools Can Reap

A customer service portal is one of the demands modern consumers have. This is proved by the recent Statista survey, where 88% of respondents agreed that all brands and organizations should have such portals. Basically, it’s considered the core of modern customer support. Your gym without it is like a martial arts warrior without a heart – just a corpse.

What benefits can you reap? These are outlined below:

Better Customer Support

Customer support is only efficient when a client can have a problem resolved fast – quality matters. But if you make consumers wait for a long time, they are likely to buy from more productive companies instead of you.

A platform is a place where athletes can find an answer to their questions by themselves in the FAQ section, or have a chat with a customer support representative. They can track their history. Therefore, if one forgets an answer, there is no need to bother a specialist again.

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Enhanced Brand Trust

Those who have nothing to hide aren’t afraid to provide the public with information about a business. Integrity is key to brand trust. It has to be one of the core elements when it comes to marketing. Otherwise, suspicions that your business is on the shady side might be raised.

Self-Service Option

In this era of individualism, people don’t like to depend on others. This applies to the business sphere too. As the Capterra survey states, three-quarters of respondents prefer to solve service or product issues on their own rather than rely on manual customer service or an agent.

The customer platform should help customers with self-service. The FAQ section is likely to resolve the majority of commonly-asked questions. If you want to go even further, create a blog with useful tips.

Interactivity and Community of Like-Minded People

Social interactions have never been more important in marketing. People tend to rely on word of mouth, especially when they stop believing advertisements. This platform is an ideal place for consumers to exchange their opinions regarding your service.

Your gym will benefit in three ways:

  1. You can control the communication by deleting inappropriate messages.
  2. You can engage in discussion and resolve any doubts.
  3. Open communication contributes to the integrity and improves brand trust.

Increased Productivity

Imagine a never-ending stream of clients at the front-desk who want to speak with a receptionist. Some have quick questions, while others can talk for half an hour. The same applies to customer support via phone.

Since clients can resolve many issues remotely, your employees can focus on the more meaningful and serious ones. Moreover, you won’t make your clients wait long. This provides another boost to efficiency and productivity.

Constant Cashflow

Isn’t it a dream come true to make money while you’re sleeping? The good news that you don’t need to hire 24-hour managers and pay them extra to keep your business going. With the help of the student portal, consumers can make a purchase 24/7/365.

If you synchronize the portal with management software, all the data will be automatically stored there. Automation significantly decreases the manual workload and smoothens up your business operations.

Accessibility

Martial arts school secrets aren’t limited to a competent instructor or an extensive variety of services. Accessibility drives profit, as it attracts consumers right into your arms. The ability to access the portal from anywhere is a must-have. This means that you have to think about mobile-optimization or even an app. 

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A Student Portal Is a Must-Have in the 21st Century

A portal is literally essential for the next level martial arts school. It vastly improves productivity, convenience, and accessibility. Alongside this, open communication and access to all the data contribute to integrity. This builds trust and results in long-term loyalty.

Please share your thoughts on essential customer portal utilities in the comments. We would be happy to hear about your successful ideas.

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Anthony Kreychmar is currently taking up the position of a business development manager in Fortuna Visual. He has received an MBA. This professional believes that only a blend of traditional practices and advanced technologies can lead fitness businesses to success in the 21st century.

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