Since the explosion of Facebook and Twitter, social media has risen to the top of many businesses’ marketing plans. With over 2 billion users on just those two networks, it’s easy to see the marketing potential a strong social media presence has for your organization. For parks and recreation and fitness organizations, a great way to grow their user base and community is to make their facilities more social media friendly.
Establish your Social Media Presence
Determine the most popular social media networks that are used in your area. In 2016, this might include of Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn or a few others. By having an established social media presence that , visitors to your recreation facility are more likely to tag you in their posts. To do this, you’ll need to come up with a great that has a strong social media plan with .
Even posts that aren’t focused on visuals should contain a . For an industry-specific example, the found that “photos can result in three times more engagement than non-photo posts.” The key here is to increase the chances that a guest of your recreation facility will take a picture, along with the likelihood that the picture will get a lot of engagement on social media. There are a few ways of achieving this. Reducing clutter and creating clean, minimal, will help a lot, as will having beautiful, modern, . Making your space unique and beautiful is a surefire way to boost your social media attention, for a while.
Social Media Campaigns and Contests
First off, your social media accounts’ names should be intuitive and easy to find. Having a poster with your social media accounts and your is a no-brainer. Just make sure it looks good in your space, while still remaining professional and on-brand. Once that’s out of the way, you can focus on creating . For example, you could start a contest called #OwnYourRoutine, where people can post a picture of their fitness routine, to enter for a chance to win a free month’s membership.
Special Events and Special Guests
Doing with influencers and businesses that have a high social media following is a great way to boost your own. For example, hosting a professional athlete at your recreation facility to teach a workshop can result in a huge social media boost for your business. You would share it on your network, while the person you’re collaborating with would tag you on content on their own networks, with a flurry of posts coming from the attendees. Hosting these kinds of events on a regular basis is a surefire way to make your recreation facility social media friendly.